Human Made, the innovative streetwear brand founded by NIGO®, is making waves with its latest online launch, featuring the “Year of the Snake” collection and the “A-KE-O Made” dining accessories. As we welcome 2025, these collections embody a unique blend of vintage vibes and modern edge, appealing to both nostalgic enthusiasts and contemporary fashion lovers.
Year of the Snake Collection
The “Year of the Snake” collection celebrates the Lunar New Year, introducing a series of apparel that reflects the characteristics associated with this zodiac sign. Human Made The collection includes:
Reversible Souvenir Jacket: A standout piece priced at ¥98,000 JPY, this jacket showcases a striking design that can be worn in multiple ways.
Bowling Shirts: Available in vibrant green and black, these shirts retail for ¥32,000 JPY and capture a retro aesthetic.
Loopwheeled Sweaters: Cozy yet stylish, these sweaters are priced at ¥30,000 JPY and feature intricate designs that highlight craftsmanship.
Graphic T-Shirts: Priced at ¥12,000 JPY, these tees incorporate playful graphics that resonate with Human Made’s signature style. humanmades
Each item in this collection integrates snake motifs alongside the brand’s iconic heart logo, creating a whimsical yet sophisticated look. Additionally, the collection features a large Hariko figure—an artisanal Japanese toy symbolizing good luck—available for ¥88,000 JPY.
A-KE-O Made Collection
Complementing the apparel line is the “A-KE-O Made” collection, which focuses on dining accessories inspired by Japanese New Year traditions. This collection includes:
Mamezara Set: A three-piece set of small plates designed for special occasions, priced at ¥4,000 JPY.
Wooden Masu Cups: Available in two sizes for ¥2,500 JPY (180ml) and ¥1,800 JPY (54ml), these cups embody traditional Japanese craftsmanship.
Chopstick Sets: Featuring heart-shaped rests in red and white for ¥3,500 JPY.
Pochibukuro (Paper Envelopes): Shaped like Human Made varsity jackets and priced at ¥900 JPY.
These dining accessories not only enhance festive experiences but also serve as collectible items that reflect Human Made’s artistic vision.
Launch Details and Promotions
The “Year of the Snake” and “A-KE-O Made” collections will be available starting December 28, 2024. Customers who spend 15,000 yen or more on the Human Made website or in-store will receive a mini daruma “Good Luck Doll” as a complimentary gift while supplies last. This promotion adds an extra layer of excitement to the launch.
Collaborative Spirit: Clarks Originals Partnership
In addition to these collections, Human Made has announced its first collaboration with Clarks Originals. This partnership aims to merge classic footwear designs with Human Made’s distinctive aesthetic. Key pieces from this collaboration include:
Wallabee Boots: Priced at $295, featuring premium nubuck suede uppers adorned with Human Made branding.
Desert Made Boots: A new silhouette exclusive to this collaboration priced at $320, showcasing tonal stitching and a contrasting white boa material lining.
Both models emphasize comfort and style while maintaining the heritage of Clarks footwear.
Cultural Significance and Brand Philosophy
Human Made’s collections are not merely about clothing; they represent a cultural dialogue that bridges past influences with future aspirations. NIGO®’s philosophy of “The Future is in the Past” resonates throughout each piece, appealing to consumers who appreciate nostalgia intertwined with innovation. The brand’s ability to draw from various cultural elements allows it to remain relevant in today’s fast-paced fashion industry.
Target Audience
Human Made appeals to a diverse demographic that includes:
Streetwear Enthusiasts: Individuals who appreciate unique designs and cultural references.
Fashion-forward Consumers: Those seeking high-quality pieces that stand out.
Vintage Lovers: Customers who value nostalgia and classic Americana aesthetics.
Conclusion: A New Era in Fashion
As Human Made launches its latest collections online, it continues to redefine timeless fashion by merging vintage vibes with modern edge. The “Year of the Snake” capsule and “A-KE-O Made” dining accessories exemplify the brand’s dedication to quality craftsmanship and innovative design. With exciting collaborations like that with Clarks Originals on the horizon, Human Made invites consumers on a journey through time—celebrating individuality while honoring heritage. As we embrace 2025, these collections promise to make a significant impact on streetwear culture and beyond.