India Instant Coffee Market Overview
Market Size in 2024: USD 468.3 Million
Market Forecast in 2033: USD 771.2 Million
Market Growth Rate: 5.42% (2025-2033)
According to the latest report by IMARC Group, the India instant coffee market size was valued at USD 468.3 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 771.2 Million by 2033, exhibiting a CAGR of 5.42% from 2025-2033.
India Instant Coffee Industry Trends and Drivers:
Currently, the Indian instant coffee market is observing significant growth, which stems from the changes in consumer preferences and lifestyle patterns. One of the key factors impacting the demand for instant coffee in India is the rising demand for convenience for daily life. This means consumers are looking more and more forquick and easy coffee solutions for their already busy schedules. Instant coffee, as an answer for the various kinds of consumers-from busy professionals to students-reasons that coffee culture is gaining traction in the country, and many people now want to taste the luxurious experience of coffee at home. Instant coffee processing technologies are also being improved all along, impacting taste, aroma, and general quality, and this is enticing a larger consumer base. Any immediate growth of this market is being positively influenced by the rising perception that coffee has positive value, such as being an antioxidant or promoting cognitive functions.
An important aspect in further stimulating the growth of the India instant coffee industry is packaging. Here again, it accounts for not only convenience but also product appeal. The fit for purpose requirement has positioned the single-serve and sachets in soaring popularity, all credited to the ever-growing desire for such on-the-go coffee packs. It is in direct contrast with larger packaging in jars and bottles, which on the other hand is gaining popularity in houses and offices that consume coffee more often. Packaging variety thus suits different consumer needs, with the added freedom of choice acting as an attraction to the market. Further support is provided by the growing e-commerce space, which makes it easy for consumers to get their desired brands and for their preferred packaging of instant coffee at home. This trend is anticipated to continue on the upward trajectory during this paradigm shift toward online retailing.
The regional dynamics, in turn, act in synergy to form the growth path of the India instant coffee market. South India, more particularly, is acting as the regional hub nurtured by an age-old coffee-growing tradition of Karnataka and Tamil Nadu, which are coffee-centric states. High local consumption, sharpened by the traditional coffee culture deeply infused into the daily operations of some households, further supports the local coffee economy. Additionally, with the serene atmosphere of urbanization in metropolitan cities like Bangalore and Chennai, coffee specialty products-instant coffees included-are seen to fuel the growth of café culture. The presence of many coffee processors and exporters in South India operationally contributes to this dominance, while export-oriented production grows the market beyond domestic boundaries. Such a rare mix will, thus, emerge to be one of the most critical drivers of the overall market growth, making South India an area of interest for local and international brands aiming to enter India.
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India Instant Coffee Market Forecast Segmentation:
The report has segmented the market into the following categories:
Analysis by Packaging:
- Jar
- Pouch
- Sachet
- Others
Analysis by Coffee Type:
- Spray Dried
- Freeze Dried
Analysis by Distribution Channel:
- Business-To-Business
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online
- Others
Regional Analysis:
- North India
- East India
- West and Central India
- South India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Latest News and Developments:
- In February 2025, Nestlé revealed its plans to introduce Starbucks Ready-to-Drink (RTD) coffee in India’s retail market, further expanding its premium coffee offerings. This move aims to tap into the growing demand for convenient, high-quality coffee beverages, strengthening Nestlé’s presence in India’s evolving coffee segment.
- In January 2025, Third Wave Coffee opened its 125th cafe in Chennai, marking a significant expansion in India’s premium coffee segment. This growth reflects increasing consumer demand for specialty coffee experiences and strengthens the brand’s presence in the competitive market.
- In January 2025, CCL Products, India’s largest instant coffee exporter, urged the government to implement measures in the upcoming Union Budget to enhance domestic coffee consumption. The company emphasized the need for supportive policies to stimulate growth in the local market.
- In August 2024, GRM Overseas, India’s third-largest rice exporter, acquired a 44% stake in Swmabhan Commerce, the parent company of instant coffee brand Rage Coffee. This strategic move marks GRM’s entry into modern consumer brands and aims to diversify its portfolio beyond traditional commodities.
- In January 2024, Continental Coffee partnered with Platinum Outdoor for a 3D anamorphic campaign, highlighting Continental Xtra’s “Xtra strong” flavor. This innovative marketing boosts brand visibility, attracts coffee lovers, and drives demand for premium instant coffee in India’s growing urban market.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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