The poultry market plays a crucial role in the global food industry, with poultry products like chicken and turkey being staples in diets around the world. The market reached a value of approximately USD 325.41 billion in 2024 and is projected to grow at a modest compound annual growth rate (CAGR) of 0.40% between 2025 and 2034, reaching an estimated value of around USD 401.97 billion by 2034. In this blog, we will explore the poultry market’s overview, size, trends, growth drivers, competitor analysis, and future forecast.
Poultry Market Overview
The poultry industry involves the breeding, raising, and processing of domesticated birds such as chickens, turkeys, ducks, and geese, for consumption as meat and eggs. Poultry products are among the most widely consumed animal proteins globally due to their affordability, versatility, and nutritional benefits.
The global poultry market includes both the production of fresh meat and value-added products like processed meats, ready-to-eat meals, and further processed items such as sausages, nuggets, and other frozen foods. Additionally, poultry is a significant source of protein in many developing countries, where it forms the foundation of staple diets.
Poultry Market Size
As of 2024, the poultry market reached approximately USD 325.41 billion. The market is experiencing steady growth driven by factors like increasing global demand for affordable and high-protein food, advancements in poultry farming practices, and expanding production to meet rising consumption.
The market is forecasted to grow at a CAGR of 0.40% from 2025 to 2034. By 2034, the poultry market is expected to reach around USD 401.97 billion. This growth will be supported by demand for poultry in both fresh and processed forms, particularly in emerging markets where poultry consumption is on the rise.
Poultry Market Trends
Several important trends are shaping the poultry market:
Health and Wellness Focus: As consumers become more health-conscious, there is an increasing demand for leaner cuts of poultry meat. Additionally, poultry is often viewed as a healthier alternative to red meat, prompting consumers to opt for chicken and turkey over beef or pork.
Processed Poultry Products Growth: The demand for processed poultry products, including frozen chicken nuggets, sausages, and ready-to-eat meals, is growing significantly. Busy lifestyles and increasing convenience-seeking behavior are driving the growth of this segment.
Sustainability and Ethical Practices: Consumers are becoming more aware of the environmental and ethical implications of food production. As a result, there is rising demand for sustainably sourced poultry, such as free-range or organic chicken, and for companies that adopt eco-friendly farming practices.
Plant-Based and Alternative Proteins: With the increasing popularity of plant-based diets and alternative protein sources, the poultry industry is exploring the development of plant-based and lab-grown chicken products. This trend is being driven by health, environmental, and ethical concerns.
Advancements in Poultry Farming Technology: Modern farming techniques, such as automation, precision farming, and genetic advancements, are improving the efficiency and sustainability of poultry production. These technologies help to increase production yields, reduce waste, and ensure healthier livestock.
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Poultry Market Segmentation
Type
Broiler
Eggs
End Use
Food Service
Retail
Distribution Channel
Business to Business
Traditional Retail Stores
Modern Retail Stores
Region
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Poultry Market Growth
The poultry market is experiencing steady growth due to several factors:
Increasing Global Demand for Protein: Poultry is one of the most affordable sources of high-quality protein. As the global population grows, particularly in developing countries, the demand for protein-rich foods like chicken will continue to rise.
Urbanization and Changing Diets: As urbanization increases, diets are evolving. More people are adopting Western-style eating habits, which include higher consumption of poultry products. Fast food chains, restaurants, and foodservice establishments are driving the demand for processed poultry items.
Cost-Effectiveness: Compared to other meats like beef or lamb, poultry remains cost-effective to produce, making it an attractive option for consumers. As a result, chicken and turkey are increasingly being used as substitutes for more expensive animal proteins.
Rising Consumer Preferences for Convenience Foods: The demand for ready-to-eat meals and convenience foods is growing, especially in developed economies. As processed poultry products such as frozen chicken nuggets, patties, and sandwiches become more popular, the market for these products continues to expand.
Technological Advancements in Poultry Farming: With the application of technologies such as automated systems, biotechnology, and improved genetics, poultry farming has become more efficient. These advancements help meet growing demand while ensuring the sustainability of the industry.
Poultry Market Analysis
The global poultry market analysis reveals key segments based on product types, including fresh poultry, frozen poultry, and processed poultry. The processed poultry segment holds a significant share due to the rising demand for convenience foods like ready-to-eat meals, sausages, and frozen chicken products.
Regionally, North America, Europe, and Asia-Pacific are key markets. The United States is one of the largest producers and consumers of poultry, while emerging markets like China, India, and Latin America are experiencing rapid growth in poultry consumption due to increased urbanization and improving living standards.
The poultry market is increasingly becoming a highly competitive space, with both global and regional players vying for market share. Companies are differentiating themselves by adopting sustainable farming practices, focusing on product innovation, and offering value-added poultry products.
Poultry Market Forecast
The poultry market is projected to grow at a moderate CAGR of 0.40% from 2025 to 2034, reaching an estimated value of USD 401.97 billion by 2034. This growth will be driven by:
Sustained demand for poultry in emerging markets: As populations in countries like India, China, and Brazil continue to rise, the demand for affordable sources of protein such as chicken will continue to increase.
Increased consumption of processed poultry: The growth of the processed poultry sector, including frozen and ready-to-eat products, will contribute significantly to the market’s expansion.
Sustainability and alternative products: Demand for ethically sourced poultry and alternative protein products, such as plant-based or lab-grown chicken, will continue to shape the future of the poultry industry.
Competitor Analysis
The poultry market is home to several major players that are shaping the industry. Here are some of the leading companies in the global poultry market:
Tyson Foods Inc.: One of the largest poultry producers globally, Tyson Foods is a major player in both the fresh and processed poultry markets. The company is known for its wide range of products, including chicken, turkey, and ready-to-eat meals.
Industrias Bachoco, S.A.B. de C.V.: Based in Mexico, Bachoco is one of the leading poultry companies in Latin America, producing chicken and eggs. The company is expanding its footprint in international markets and focusing on sustainable practices.
Cargill Inc.: A multinational corporation, Cargill is a key player in the poultry sector, providing both fresh and processed poultry products. The company is committed to sustainable farming practices and producing high-quality poultry.
JBS S.A.: A global meat processing giant, JBS S.A. is involved in poultry production through its subsidiary, Pilgrim’s Pride. The company is a leading supplier of chicken and turkey products worldwide.
BRF S.A.: A major player in the global poultry market, BRF is a Brazilian food company known for its strong presence in processed poultry products. The company offers a wide range of frozen and packaged poultry items.
Charoen Pokphand Foods PCL: A leading Thai company in the global poultry market, Charoen Pokphand Foods is involved in poultry farming, processing, and distribution. The company is focused on expanding its operations across Asia and beyond.
Grupo Nutresa S.A.: Based in Colombia, Grupo Nutresa is a leading food processing company with a significant presence in the poultry industry. It specializes in processed poultry products and has a strong regional footprint.
New Hope Liuhe Co. Ltd.: A Chinese conglomerate, New Hope Liuhe is one of the largest poultry producers in Asia, involved in breeding, farming, and processing poultry. The company is expanding its presence globally.
Others: Numerous regional players also contribute to the poultry market, competing on product innovation, quality, and price to meet the demands of a growing global population.
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