UK Influencer Marketing Market Overview
Market Size in 2024: USD 2.36 Billion
Market Forecast in 2033: USD 24.15 Billion
Market Growth Rate (2025-2033): 29.50%
According to the latest report by IMARC Group, the UK Influencer marketing market reached USD 2.36 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.15 Billion by 2033, exhibiting a growth rate (CAGR) of 29.50% during 2025-2033.
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UK Influencer Marketing Industry Trends and Drivers:
Thus, the UK influencer marketing market is expanding at an astounding rate, where the entire customer rationale seems to be switching from traditional advertising to putting that trust in influencers. Consumers are collecting such content through personal networks with audiences, valuing such content increasingly authentic than anything else. They are thus transforming the media landscape into one in which they would not be advertising as much by having an active follower base as classic paid ads. However, brands are now being drawn towards the strength of influencer marketing in forging strong emotional ties with their specific target markets and influencing their spending decisions. Hence, more and more businesses are beginning to invest a larger part of their advertising budgets on influencer collaborations, especially because it’s proven to be worth the investment while increasing customer engagement at times.
Another factor pushing the growth of the influencer marketing market in the UK is the increasing trends of attaching brands to micro and nano-influencers. Generally, these are smaller influencers in comparison to the big names, yet are hearty in terms of followers who are, almost to the last man, very committed and loyal to them. These narrow followings give brands access to further specific demograph groups to precisely and better fine-tune the campaigns they have designed to yield better output. Also, of much encouragement for smaller businesses and startups is the affordability that working with micro and nano-influencers brings, enabling the smaller companies to use an influencer marketing strategy for less cash compared with the other, bigger companies. While these influencers continue to make their mark, the field is definitely seeing a shift towards more intimate and impactful marketing strategies that hugely benefit both of the parties involved.
Technological advancement in the application of AI-driven tools and analytics proves to be a significant part of the growth of the United Kingdom’s influencer marketing market. AI technologies today allow marketers to obtain better audience behavior insights and optimize the performance of their campaigns, allowing them to measure the results of their influencer partnerships in real-time. Thus, when strategies of influencer selection and campaign tracking through AI are employed by the marketer, they can ensure that their marketing efforts are directed towards the best percentage of the target populace. All these innovations are tending towards making the influencer marketing sector more data-driven and increasingly efficient in delivering its promises, thereby boosting market penetration through several industries. As the market continues transforming, the need for advanced artificial intelligence in increasing accuracy and scalability of influencer marketing campaigns would keep up with sustained growth in the sector.
UK Influencer Marketing Market Forecast & Segmentation:
The report has segmented the market into the following categories:
Component Insights:
- Solution/Platform
- Services
Organization Size Insights:
- Small & Medium Enterprise (SME)
- Large Enterprise
End User Insights:
- Fashion
- Luxury and Cosmetics
- Retail and E-Commerce
- Consumer Goods
- Advertising and Public Relations
- Food and Beverages
- Travel and Tourism
- Automobile
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
UK Influencer Marketing Market News:
- In July 2024, TikTok, a leading social media platform, selected SHOUT by UniTaskr as its inaugural ‘TikTok Agency Marketing Partner’ in the UK, showcasing outstanding performance in campaign execution on the platform. With locations in both London and Miami, SHOUT by UniTaskr was recognized as the biggest nano and micro-influencer agency globally by the social media giant in 2023.
- In February 2023, Swedish Skincare ACO entered the UK market with its vegan and non-animal-tested skincare items through influencer marketing. The company relied on influencers to build trust and create peer-to-peer relationships with its target customers.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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