United States Blueberry Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate (2025-2033): 5.16%
Market Size in 2024: USD 3.49 Billion
Market Forecast in 2033: USD 5.57 Billion
The market in United States is primarily driven by the increased investment in agritech innovations, such as automated harvesting and AI-driven crop monitoring, is enhancing production efficiency and reducing labor costs. According to the latest report by IMARC Group, the United States blueberry market size was valued at USD 3.49 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.57 Billion by 2033, exhibiting a CAGR of 5.16% from 2025-2033.
The growing influence of plant-based and superfood trends is boosting blueberry consumption as a natural and nutrient-rich ingredient in vegan diets. Advances in breeding techniques are leading to the development of firmer, sweeter, and larger blueberry varieties that cater to evolving consumer preferences. The rise of functional beverages, including blueberry-infused waters, kombuchas, and probiotic drinks, is increasing demand in the health-conscious segment. Expanding private-label branding and premium packaging strategies are making blueberries more appealing in retail markets. The surge in consumer demand for farm-to-freezer produce is driving an increase in flash-frozen blueberry production for year-round availability. Growth in agritourism, including U-pick farms and farm-based experiences, is creating new revenue streams for blueberry growers. Additionally, the increasing adoption of blockchain and traceability technologies in supply chains is enhancing transparency and consumer trust in blueberry sourcing and quality.
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United States Blueberry Industry Trends and Drivers:
The scope of the market in the United States is expanding as producers leverage technological advancements and consumer-driven innovation to maximize growth potential. Broadening market scope is evident in the expansion of blueberries beyond traditional retail, with growing penetration into food manufacturing for snacks, energy bars, and pre-packaged meal kits. As per the market analysis, rising demand for sugar alternatives is fostering innovation in blueberry-based natural sweeteners and concentrates, catering to the clean-label movement. The increasing popularity of functional pet foods is driving the use of blueberry extracts in premium pet nutrition, capitalizing on their antioxidant and immune-boosting properties. Growth opportunities are emerging in sustainable farming initiatives, including regenerative agriculture and carbon-neutral blueberry production, aligning with environmental sustainability goals. The expansion of partnerships between local farms and major retailers is enhancing supply chain efficiency and ensuring consistent market access. The rise of subscription-based fruit delivery services is reshaping direct-to-consumer sales, creating a steady demand stream for fresh and frozen blueberries.
United States Blueberry Industry Segmentation:
The report has segmented the market into the following categories:
Application Insights:
- Food Industry
- Beverages Industry
- Pharmaceutical Industry
- Cosmetics Industry
- Agricultural Industry
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Specialty Stores
- Others
Packaging Type Insights:
- Cans
- Cartons
- Bags
- Plastic Containers
- Cups
- Tubs
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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