United States Floriculture Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 5.30% (2024-2032)
Market Size in 2023: USD 7.67 Billion
Market Forecast in 2032: USD 12.64 Billion
The United States floriculture market is a significant segment of the agriculture industry, encompassing cut flowers, bedding plants, potted plants, and foliage. Driven by increasing consumer demand for ornamental plants in homes, offices, and events, the market is valued at several billion dollars annually. Key growth factors include rising disposable incomes, urbanization, and trends in sustainable and locally sourced flowers. California, Florida, and Michigan are leading production states due to favorable climates and advanced infrastructure. Challenges include competition from imported flowers, fluctuating demand, and environmental concerns. Innovations in greenhouse technology and e-commerce are reshaping the market landscape. According to the latest report by IMARC Group, the market size reached USD 183 Million in 2023. Looking forward, IMARC Group expects the market size reached USD 7.67 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 12.64 Billion by 2032, exhibiting a growth rate (CAGR) of 5.30% during 2024-2032.
United States Floriculture Industry Trends and Drivers:
The United States floriculture market is undergoing a transformative period of growth, driven by evolving consumer preferences, advancements in technology, and a heightened focus on sustainability. As demand for fresh flowers and ornamental plants continues to flourish, the market is witnessing robust expansion across various product categories, including bedding and garden plants, potted plants, foliage plants, propagative floriculture materials, cut flowers, and cut cultivated greens. This dynamic United States floriculture growth is fueled by a combination of factors, including the increasing popularity of indoor and outdoor gardening, rising disposable incomes, and a growing interest in environmentally friendly and locally sourced products.
One of the standout trends shaping the U.S. floriculture market is the rise of e-commerce platforms, which have revolutionized the way consumers purchase flowers and plants. Online channels have made it easier for consumers to access a wide variety of floriculture products, often accompanied by value-added services such as same-day delivery and customized arrangements. Additionally, the adoption of innovative growing techniques and technologies, such as vertical farming and hydroponics, has enhanced the production efficiency and quality of floriculture products. These advancements are not only meeting the rising demand but also ensuring that sustainable practices are integrated into the supply chain.
Another significant factor contributing to the market’s positive trajectory is the increasing adoption of floriculture products in diverse end-use applications. Residential consumers are embracing flowers and plants for their aesthetic appeal and health benefits, such as improving air quality and reducing stress. Similarly, commercial and institutional sectors, including hotels, event organizers, and corporate offices, are leveraging floriculture to create inviting and inspiring environments. The shift towards eco-conscious living has also encouraged the use of biodegradable and sustainable packaging solutions, further enhancing the market’s appeal. Together, these developments are propelling the U.S. floriculture market towards a vibrant and sustainable future, marking a period of unprecedented opportunities for stakeholders across the value chain.
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United States Floriculture Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Bedding and Garden Plants
- Pott Plants
- Foliage Plants
- Propagative Floriculture Materials
- Cut Flowers
- Tulip
- Lilies
- Gerbera
- Gladioli
- Sunflower
- Rose
- Others
- Cut Cultivated Greens
End-User Insights:
- Residential
- Commercial
- Institutional
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
United States Floriculture Market News:
In April 2024, the American Floral Endowment (AFE) launched the Sustainabloom website, a comprehensive resource hub aimed at promoting sustainable practices in the floriculture industry. In partnership with NC State University, Sustainabloom offers research-driven guides and resources to help businesses enhance their sustainability efforts. The initiative focuses on environmental stewardship, resource optimization and collaboration to meet the increasing demand for sustainable products and practices.
In August 2024, Royal Anthos and Slow Flowers Society announced their partnership to promote lily farming in the United States. This partnership aims to educate American flower farmers about the ease of growing and selling lilies. Royal Anthos has launched a dedicated lily page on its website with informational resources including a Master Class. The initiative is supported by a substantial European Union grant of €1.9 million with Royal Anthos members contributing the remaining 20 percent.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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