Vietnam Footwear Market Overview
Base Year: 2023
Forecast Years: 2024-2032
Historical Years: 2018-2023
Market Growth Rate: 4.86% (2025-2033)
According to the latest report by IMARC Group, the Vietnam footwear market size is projected to exhibit a growth rate (CAGR) of 4.86% during 2024-2032.
Vietnam Footwear Industry Trends and Drivers:
Currently, the market for footwear in Vietnam is witnessing a significant amount of growth from many determinants shaping consumer behavior and industry dynamics. One of the key reasons for the upswing in the market is the fact that online retail is much more accessible for consumers to discover many different types of footwear products with increased convenience, along with shopping from home. This, in various consumer segments, influences purchasing behavior. Online sales are mostly expected to be escalated by younger groups, who possess the added value convenience of digital shopping coupled with the wider gamut of options available. This subsequently tempts brands or sellers of footwear to hugnt benefits through their extensive online presence, promotions, and experience conversion in a bid to harness the potential for digital transactions.
Another of the many factors propelling the growth of the Vietnam footwear market is the gradually increasing attentiveness on consumer benefit regarding a particular type of footwear. Demand for athletic footwear is increasingly on the rise owing to fitness culture and growing sports activity participation. As of today, however, the importance of non-athletic footwear remains unchanged demand-wise due to the increasing number of requirements for fashionable, comfortable-to-wear, and durable everyday-use footwear. Increasingly, in the Vietnamese market, people are turning to higher-priced shoes, willing to pay more to buy high-quality shoes that would last longer. Premium footwear indicates higher disposable income rates together with the needs for stylish yet functional shoes for various end users-men, women, and kids.
There is further support for expanding distribution channels, from footwear specialists to supermarkets and hypermarkets backing the growth of the market. Retail outlets serve customers with a wide variety of footwear options, while online retail channels provide personalized experiences and target-market penetration. Further driving the market’s evolution is the fact that consumers spend differently and to undercut mass-market footwear prices. As consumers keep evolving in taste and parameters for new retail channels, the footwear market of Vietnam will build up a positive growth momentum, with numerous opportunities for stakeholders of both local and international stature.
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Vietnam Footwear Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Non-Athletic Footwear
- Athletic Footwear
Material Insights:
- Rubber
- Leather
- Plastic
- Fabric
- Others
Distribution Channel Insights:
- Footwear Specialists
- Supermarkets and Hypermarkets
- Departmental Stores
- Clothing Stores
- Online Sales
- Others
Pricing Insights:
- Premium
- Mass
End User Insights:
- Men
- Women
- Kids
Regional Insights:
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- 361º Vietnam
- adidas Vietnam Company Limited
- ALDO Vietnam
- An Viet Song Hong Joint Stock Company (Anta Sports)
- ASICS Vietnam LLC
- Binh Tien Imex Corp Pte.Ltd.
- Converse Vietnam
- Li-Ning
- Mizuno
- Nike Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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