The online ticket-selling market continues to grow rapidly each year. The events ticket market is projected to reach $85.07bn in 2024. The 21st century has brought a major shift in ticket purchasing, processing, and distribution.
Selling physical tickets is quickly becoming obsolete. Companies are opting to list their event tickets on online platforms. This not only saves time and money but also provides customers with ease of access. Modern technology has forced consumers to change their habits and look for convenient ways to purchase tickets online.
Keep reading this article to learn about some key trends that can boost online ticket sales.
Top 6 trends to look out for online ticket sales in 2024
In the recent past, organizers had to sell tickets and promote their event door-to-door and in crowded places. However, the COVID-19 pandemic has changed the market landscape forever. The industry is constantly evolving, and new trends are seen with each passing day. This is why you need to research the ticket-selling market actively and stay informed.
Let’s read further to examine some top trends that you should watch out for when selling tickets online in 2024.
Refund Protection
People are living very busy lives today. They have to work, complete their chores, and look after other important aspects of their lives. When customers buy a ticket to their favorite concert or game show, they store it for future use. However, there can be instances where they can fall sick, face emergencies, or the event gets canceled or rescheduled.
In this case, customers would file a refund request. This is why you should list your event on an online platform that offers swift refunds to ensure quality experience. Customers are likely to purchase more from agencies that value their hard-earned funds and time. You can Sell tickets online on platforms that offer refund protection to your customers if they can’t attend an event.
Environmental Sustainability
The world is shifting towards a greener and cleaner approach. The majority of businesses and companies are going paperless. Consumers are also opting to purchase more from businesses that are adopting eco-friendly.
You can also take advantage of this situation. By listing your event tickets online, you can contribute to reducing your carbon footprint. The fewer the number of tickets printed, the healthier the environment will be for future generations. Moreover, this practice will also reduce wastage, and fewer trees will be cut down to make paper.
Social Media Integration
Social media today is one of the most lucrative selling tools. The ticket-selling industry is well aware of this fact, and they want to take full advantage of it. When the chatter starts online, no one wants to miss out on an event that everyone is talking about.
You can consult online agencies to list and sell tickets for your event on their websites. Online ticket-selling platforms have a huge social media and online presence. When you list your event on their platform, the news quickly circulates on their social media channel feeds. Besides that, online ticketing agencies also have connections with influencers to promote your event and boost ticket sales.
Variable and Dynamic Pricing
Selling tickets at different price points has been highly effective in many industries. People on a tighter budget usually pay for base services to attend an event. Those who can pay higher can attain extended services, including basic services such as VIP access, refreshments, etc.
You can also list your event online and sell tickets at dynamic prices. Offer your customers variable refund terms and conditions that appeal to everyone. Moreover, start a flash ticket sale that forces customers to buy at a discounted rate within a specific timeframe.
E-Tickets
E-tickets are digital tickets that can be generated once a customer makes an online purchase. Physical tickets, once printed, are prone to getting lost and forgery. Moreover, storing paper-based tickets for a long time is also a hassle, as the ink can wear off.
This isn’t the case with digital tickets. E-tickets are issued only in the name of the customer who buys it. These tickets contain serials and barcodes that are very hard to tamper or duplicate. In addition, once the ticket is bought, it can be sent directly to the customer’s phone and email address.
Multichannel Digital Payments
The traditional method of buying physical tickets was to pay by cash or sometimes through bank cheques. However, the financial landscape has transformed completely. Everyone is switching to digital payment solutions due to their ease of access.
You can also list your event on an online platform that allows customers to pay through numerous digital modes. Customers can pay via digital wallets, credit cards, or cryptocurrencies. This way, you will be certain that your event is outsold instantly. You can sell tickets online through platforms that can process multichannel digital transactions.
Hire online platforms to boost ticket sales!
Reputable online platforms have a large user base and following. You can choose a renowned ticketing agency and list your event on their website. This will allow maximum exposure for your event and allow you to outsell it instantly.